From snow to glass.
A sake journey shaped by snow, water and time.
Created by Shirataki Sake Brewery for curious travellers.
FOR TRAVEL TRADE
We welcome partnerships with tour operators, DMCs, bespoke travel planners and concierges seeking distinctive sake experiences for their guests.
Just 90 minutes from Tokyo, Echigo-Yuzawa offers a different rhythm. Here, snowmelt becomes brewing water, rice becomes sake, and a family brewery founded in 1855 continues to welcome travellers.
White Cascade Valley follows sake from its snowy origins to the glass. For guests, shop & taproom Flow is where the visit begins; in the story of sake, it is where everything comes together.
From snowmelt and rice to brewing, ageing and finally a glass of sake: a journey through the place behind Shirataki.
terrace
Snow
Winter snow covers the terrace, and the cellar below recalls a snow storehouse. Summer opens up the valley.
farm
Grow
Watch Koshitanrei, Niigata’s sake rice, grow in our own fields, just steps from where the sake is made.
kura
Brew
Sake takes shape here. During brewing season, step inside the brewery and see the craft firsthand.
celler
Mellow
Bottled sake rests in cold storage here, slowly mellowing and developing its character over time.
shop & taproom
Flow
Where water flows and people come together. At our shop and taproom, the journey arrives in your glass.
| Shop for sake and gifts
| Taste our brewery-exclusive sake
| Enjoy coffee and ice cream
| Taste our brewing water
| Explore sake brewing on screen
| Create your own sake blend ‐
Explore the Experiences
Immersive Experience
30min / \1,000 pp
Brewing water, a panoramic film and a taste of Shirataki. A compact introduction that fits a day in Yuzawa.
Sake Brewery Tours
60min / \2,500 pp
See the craft behind the glass on a guided visit, followed by a premium tasting. Available from October to March.
Sake Blending Experience
120min / \18,000 pp
Taste, blend and create a personal expression of Shirataki sake in the Flow lab, with an English-speaking guide.
Bespoke Sake Journey
Duration varies / Price on request
Create a private sake experience for your clients, tailored to their interests with tours, tastings and blending.
* For private bookings, an additional fee of ¥10,000 per group applies.
Trade rates are available upon request. Please contact us for details.
Visit Essentials
Location
About 90 minutes by Joetsu Shinkansen, then a five-minute walk from Echigo-Yuzawa Station’s East Exit.
Trade terms
Group arrangements, availability and partner terms are provided on inquiry.
Languages
English and Chinese options vary by experience and date. Confirm your preferred language when enquiring.
Planning
For current public schedules and visitor information, please check the Flow website.
For travel & concierge partners
Let’s shape the visit.
We work with tour operators, DMCs, travel designers, hotels and guides.
Share your dates, group size and interests; our team will help find the right experience.
Kumi
Language : Japanese/English
Walter
Language : English/Chinese/Japanese